Wirtschaft der Zukunft

Deutsche Werkstätten work and operate differently. The emphasis is entirely on the client and to deliver the excellence they expect. Should a contract experience difficulty for any particular reason, Deutsche Werktätten looks for solutions within its own organization rather than laying the blame elsewhere. In fact, it is this philosophy that has constantly driven the company forward and helped forge many lasting relationships with clients from all over the world. The first project with Deutsche Werkstätten is very rarely a client’s last.

Exhibition: Architectural competition for Deutsche Werkstätten’s development © Photo: Lothar Sprenger

Of course, it has not been easy to convince the banks of this unique business philosophy; after all, a company that attaches more importance to quality than profit does not necessarily provide a particularly attractive prospect to a financial institute. However, the results since 1992 have been unequivocal, proving that this philosophy is indeed the right way forward. They are also proof that Deutsche Werkstätten have been wise to distance themselves from traditional profit-oriented investors, a topic which Fritz Straub is particularly passionate about.

“It is worth remembering that a good reputation takes a long time to build but can be destroyed all too quickly by making a wrong decision. Our core principles have helped us grow over the past thirty years and only by retaining them will we continue to grow into the future.”

Editorial note: This article was published in 2020.

"It is worth remembering that a good reputation takes a long time to build but can be destroyed all too quickly by making a wrong decision."